Description
At the start of 2021, there were 5.5 million micro/small businesses registered in the UK, making up 99.2% of the total registered UK businesses. Of these, 5.3 million are micro businesses (solopreneurs – up to a maximum of 5 members of staff), accounting for 95% of all businesses. These businesses account for 21% of employment and 14% of UK PLC turnover.
So why is it, that 20% of start up’s fail within the first 12 months, and almost 60% fail within the first three years?
Finally, why is it that only 0.67% of SME businesses ever make it to a recognised ScaleUp? (Defined as those which have grown their turnover or employment by more than 20% annually over a three-year period, and have increased by more than one-third over the past five years).
Following on from the Number 2 Bestseller
#ADDAZERO The Ultimate Guide to Sustainable Scale: Establishing BaseCamp, Scale to Summit takes your business to another level. We introduce further requirements and considerations across all 8 elements of every holistic business to hit the accelerator competently and confidently to ScaleUp your business.
From the mindset and motivation of scaleup business owners to establishing the right structure, systems and processes. From building on the values and culture to managing your marketing. From finance, planning and profits to benchmarking and retention. All whilst recruiting, retraining and rewarding a growing team of superheroes.
4 years of research, 3 years of testing, tweaking, amending and re-testing. 18 months to write, to bring you the Ultimate Guide to Sustainable Scale. A practical educational, informative, step-by-step guide on how to build, manage and enjoy a rapid growth business.
WARNING: Reading this book will not suddenly make you a millionaire. But applying the lessons within will transform both you, what, where and how you do business!
Have you got what it takes to #ADDAZERO?
Scale to Summit: The Ultimate Guide to Sustainable Growth (#ADDAZERO Methodology)
Built by accident? Scale by design.
If you’ve grown a successful business but feel trapped in the day-to-day, this book is your roadmap to freedom, scalability, and legacy.
What You’ll Learn Inside:
- Mindset & Motivation – Discover your WHY, build a winning team, and create income-at-will generators.
- Vision, Values & Culture – Why SMART goals are limiting and how to set audacious BFHAGs.
- Strategy & Structure – 7 key models for growth, 3–5-year planning, and leverage systems to scale.
- Marketing Management – Irresistible offers, positioning, PPC, landing pages, and referral systems.
- Money & Margins – Pricing strategies, budgets, and the Profit First formula for sustainable profits.
- Sales & Negotiation – Automated nurture sequences, conversion tracking, and high-performance sales teams.
- Service & Delivery – Customer profiling, profit mapping, and creating experiences that turn clients into raving fans.
- Winning Team – Recruitment, induction, appraisals, and future org charts to build a business that thrives without you.
Why This Book?
- Based on 7+ years of research and insights from 117,000+ business owners.
- Proven strategies that have helped thousands #ADDAZERO to their income and asset value.
- Written by Jay Allen, award-winning business strategist, TEDx speaker, and founder of My TrueNORTH—the Ethical Coaching Company.
Perfect For:
Entrepreneurs, owner-managers, and SME leaders who want to scale sustainably, systemise operations, and prepare for a profitable exit.
Your business was built by accident. Now it’s time to scale by design.
Start your ascent today.
Prefer it as an eBook? Not a problem, click HERE
Prefer to listen to an Audiobook? Not a problem either, click HERE
And how about owning it in ALL THREE formats? Simply click HERE
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