#ADDAZERO Scale to Summit – Audio
Following on from #ADDAZERO – Establishing Basecamp – Scale to Summit picks up on where book 1 left off. Delving deeper into the 8 #ADDAZERO elements and sharing the next requirements as you hit the accelerator and begin to Scale.
At the start of 2021, there were 5.5 million micro/small businesses registered in the UK, making up 99.2 percent of the total registered UK businesses. Of these, 5.3 million are micro businesses (solopreneurs up to a maximum of five members of staff), accounting for 95 percent of all businesses. These businesses account for 21 percent of employment and 14 percent of UK PLC turnover. So why is it that 20 percent of start-ups fail within the first 12 months, and almost 60 percent fail within the first three years? And finally, why is it that only 0.67 percent of SME businesses ever make it to recognised ScaleUp (defined as those which have grown their turnover or employment by more than 20 percent annually over a three-year period, has increased by more than one-third over the past five years’ status?
The Ultimate Guide to Sustainable Scale: Scale to Summit introduces another set of requirements and considerations across all eight elements of every holistic business to hit the accelerator competently and confidently to scale up your business. From the mindset and motivation of scaleup business owners to establishing the right structure, systems, and processes. From building on the values and culture to managing your marketing. It also works on finance, planning, and profits to benchmarking and retention. All whilst recruiting, retraining, and rewarding a growing team of superheroes. It took four years of research, three years of testing, tweaking, amending, and re-testing, and 18 months to write The Ultimate Guide to Sustainable Scale. A practical educational, informative, step-by-step guide on how to build, manage and enjoy a rapid growth business.
WARNING: Listening to this book will not suddenly make you a millionaire. But applying the lessons within will transform both you, what, where, and how you do business! Have you got what it takes to #ADDAZERO?
At the time of publication, it led to eight clients becoming National Entrepreneur of the Year Finalists, countless others winning either regional or industry-specific awards, and all those who have applied the teachings to significantly and sustainably scale both themselves and their businesses. You see, success and failure are opposite sides of the same coin. And it is only by preventing one, that we can achieve the other!
This is not a casual “Sunday afternoon” listen. It is by far the most comprehensive, proactive, and proven guide for business owners to “Scale to Summit” on their journey to Utopia.