ADDAZERO – Establishing BaseCamp (EBook)

Original price was: £19.99.Current price is: £15.00.

Within this book, I’ll share:

  • The three main flaws in more than 85 percent of businesses (which subsequently lead to their downfall)
  • The eight elements of every super successful business
  • The seven considerations you will have to make when moving from growth to scale
  • And a step-by-step guide to assessing the current scale vulnerabilities within your business, and how to overcome them


Whilst more than 550,000 new businesses are registered each year (in the UK alone), why is it that only one per cent go on to smash all their predicted targets, goals and aspirations, and a further four per cent meet their original goals?

In 2008, my former business was significantly impacted by the sudden closure of one of the largest and most well-known brands on the UK high street! This resulted in needing to make a number of redundancies and almost losing my home. We had been suppliers to a business which employed over 27,000 staff and a turnover of almost four billion pounds a year! That is until they were declared bankrupt!

You will always learn so much more from failure than you ever will from success. So, I set about to understand what causes good businesses to fail! It’s led me to head up a team of data analysts as we determined the cause of more than 150 big business failures and subsequently surveyed more than 115,000 SME businesses to “unlock the DNA of business failure“.

At the time of publication, it led to eight clients becoming National Entrepreneur of the Year Finalists, countless others winning either regional or industry-specific awards, and all those who have applied the teachings to significantly and sustainably scale both themselves and their businesses. You see, success and failure are opposite sides of the same coin. And it is only by preventing one, that we can achieve the other!

This is not a casual “Sunday afternoon” read. It is by far the most comprehensive, proactive, and proven guide for business owners to “establish basecamp” on their journey towards success summit.

3 reviews for ADDAZERO – Establishing BaseCamp (EBook)

  1. Jay Allen

    “A meaty BEAST of a book, 1000% Guide to entrepreneurship, which if you follow it, is fool proof. This is not a ‘read from cover to cover’, more a reference book that you read and then implement, and then come back for more.

    It’s written in a very user-friendly format, unlike many others books I’ve read, where you so easily find yourself lost in either a story or example that I don’t understand either why its important or how it relates to ME.

    An exceptionally well written and informative read, that I’ll be referring back to many times over”
    Lisa Haggar – Group HR Director

  2. Jay Allen

    “I sat down to read this book on the occasion of my 65th Birthday and hoped that I could scan read the copy quickly. No such luck!!. I found myself being drawn by the light hearted style of writing and the order of the subjects covered in the book. Make no mistake, there is a lot of information contained within these pages but it is all relevant to a business journey. It does not matter whether you are just setting out, a few years in or an established company. This book needs to be your reference guide. I have advised in excess of 1000 companies during my career had several successful businesses and yet still found myself both learning and refreshing my own knowledge from the content of this well written book.

    It is rare to find all this information in one place. I only wish it had been available on my 21st Birthday!!”

    Peter Collins

  3. Jay Allen

    This book should come with a warning “Careful… you will achieve your dreams.”

    Kamlesh Rajput FCCA
    CEO & Chairman
    Sterling Finance Group

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